Are these briefs any good?

One-line prompt

An agency website with extreme typographic restraint and a single chromatic anchor

The brief

Build a studio or agency homepage that communicates confidence through radical subtraction. No buttons, no icons, no photography in the hero—just typography, whitespace, and a single gradient bar as the chromatic heartbeat. The design should feel Swiss in its precision but warm in its humanity. Asymmetry in the headline creates dynamic tension without chaos. This is anti-design-system design that sells craft through its own restraint.

Scoring rules

One-line prompt

A warm, earnest research foundation page with cream paper-like ground, high-contrast serif headlines, and a dramatic dark interruption block

The brief

Build a content-heavy page for any research, academic, or intellectual subject that uses a warm cream ground (#F5F0E8) to evoke archival paper and thoughtfulness. Pair high-contrast transitional serifs for editorial authority in headlines with clean geometric sans for functional body text. Include a single dramatic dark charcoal block (#1A1A1A) as a pivot point to arrest attention on a key message. Use zero photography or illustration—pure typographic composition. Layout should be asymmetric with a two-column hero, then full-width feature cards.

Scoring rules

One-line prompt

A creative studio portfolio with gallery-like restraint and asymmetric editorial rhythm

The brief

Build a portfolio that treats work as art objects in a white cube gallery. The design should demonstrate confidence through asymmetry—no centering crutch, compositions feel considered rather than accidental. Typography should whisper, not shout, creating inverted hierarchy where imagery dominates. Use a warm neutral palette that softens minimalism into something tactile and human. The rhythm should feel magazine-like: zigzag editorial flow, massive breathing room, and a slow, deliberate pace.

Scoring rules

One-line prompt

A product page with extreme whitespace, single blue accent, concentric ripples behind the product, and gallery-like presentation

The brief

Build a product landing page that communicates luxury through extreme restraint. Use a very light gray ground (#F5F5F7) with pure white sections and near-black text. The product should be presented as a precious object—floating, isolated, with concentric ripple or echo effects behind it suggesting technology or sound waves. Typography should use size contrast alone to create hierarchy. The single blue accent should be reserved exclusively for the primary CTA button.

Scoring rules

One-line prompt

A portfolio with compressed grotesk display type, strict monochromatic palette, and asymmetric layout with vertical image strips creating rhythmic alternation

The brief

Build a portfolio page for a developer or creative technologist. The design must use compressed grotesk display type (Oswald-class) for the wordmark with stylized letterforms, all-caps tightly tracked. Body text in microscopic functional sizes that nearly disappear. Strict monochromatic palette: near-black ground (#0a0a0a), charcoal surfaces (#141414), off-white text (#f5f5f5), mid-gray accents (#888888). All imagery desaturated to unified B&W treatment. Asymmetric layout: left third negative space with typographic anchor, right two-thirds occupied by 8-9 vertical image strips of varying widths creating rhythmic alternation. Images should be dramatically cropped—faces, architecture, landscapes partially revealed. The fragmented vertical strips force the viewer to mentally complete the scenes, implying motion capability through fragmentation.

Scoring rules

One-line prompt

A product page with extreme white minimalism, single soft pink accent badge, and natural skin texture photography showing realistic pores and glossy skin

The brief

Build a product detail page for a beauty or skincare brand. The design must embrace extreme minimalism: white/off-white dominant ground with black text and single soft pink accent (#FFD1D9 or #FFC0CB) for badges. Use clean geometric sans-serif throughout (Helvetica Neue/Apercu-class). Two-column asymmetric layout (40% info left, 60% imagery right) with generous whitespace. Product photography should show natural skin texture—pores visible, fingers in frame, glossy/wet skin texture rather than airbrushed perfection. Size selector buttons should be pill-shaped with black border when active. Include expandable accordion sections for ingredients and how-to-use with numbered steps.

Scoring rules

One-line prompt

A stark monochrome page with massive condensed headline, broken across lines, and monospace section numbering

The brief

Build an informational page that performs the concept of 'raw, unfinished' through typographic treatment alone. Use strictly monochrome black-on-white with zero gray tones, gradients, or imagery. The hero should feature a massive condensed sans-serif headline in heavy weight with tight tracking, intentionally broken across lines to create visual tension. Section numbering should use monospace numerals ('01.', '02.') to expose the catalog/technical structure. The layout should be single-column with generous whitespace and narrow measure for body text.

Scoring rules

One-line prompt

A portfolio with an asymmetric bento-box grid, monochrome frame, and project-first hierarchy where imagery dominates

The brief

Build a portfolio page that functions as a gallery—where the design framework disappears so the work can speak. Use a pure white ground with near-black text and a single warm accent (mustard yellow) reserved for functional CTAs. The layout should use an asymmetric bento-box grid with intentional irregularity: each project receives bespoke real estate rather than uniform cards. Typography should be restrained and utilitarian—small 'Work' labels outside image frames, medium-weight project titles, lighter descriptive text—creating a catalog/index aesthetic.

Scoring rules

One-line prompt

An e-commerce site with hand-illustrated storybook aesthetic and vintage apothecary framing

The brief

Build a product-focused site that justifies premium pricing through storytelling and craft aesthetics. The design should merge commerce with narrative through consistent illustration language—hand-drawn botanical elements, vintage label styling, and organic transitions. Use a deep navy and gold palette to signal quality while the illustrated aesthetic reinforces natural/authentic positioning. The product should feel like a discovered treasure, not a commodity.

Scoring rules

One-line prompt

A portfolio with pale mint background, bold geometric sans type, emoji navigation icons, and asymmetric masonry grid

The brief

Build a creative portfolio for any visual discipline that uses a pale mint/cool cyan background (#C5E0E0) as a distinctive flat ground. Use bold, wide geometric sans-serif (Futura Bold/Avenir Black-class) in all caps with extremely tight letter-spacing for the primary name/headline. Navigation should use emoji icons (💬, 🟡, 👀, 🍥, 🖤, 🍑) as bullet points before text labels, creating a playful, personal, early-2010s web aesthetic. Layout uses an asymmetric masonry grid with 3-column base and varied row heights—some images spanning 2 rows tall. Small consistent gaps between images (~4-8px). The artwork displayed should be vibrant and saturated—hot pink, electric purple, lime green—creating contrast against the muted mint ground.

Scoring rules

One-line prompt

A designer portfolio with pure black ground, 3D rendered cursor objects as hero imagery, and dramatic scale hierarchy with floating scattered elements

The brief

Build a portfolio page for a designer or creative technologist. The design must use pure black (#000000) ground with white text, creating a luxury constraint. Hero imagery should be 3D rendered interface objects (cursors, pointers) in glossy, candy-colored chrome against the black gallery frame. Use geometric grotesk (Inter-class) with dramatic scale hierarchy—large bold 48-56px display headlines against light-weight 11-12px secondary text in muted gray (#888888). Asymmetric two-column header with full-bleed sections and extreme vertical breathing room (~80-120px). Include 10+ distinct cursor icons in isometric 3D style with soft drop shadows, scattered in organic floating arrangement with slight rotation variations. Hero button should be pill-shaped with white fill, black arrow icon, and progress indicator.

Scoring rules

One-line prompt

A cultural institution page with heavy condensed sans-serif typography, Bauhaus grid system, and vibrant saturated accent colors against black header band

The brief

Build a landing page for a museum, cultural institution, or educational organization. The design must embody modernist grid-based aesthetic with Bauhaus/Swiss International Style influences. Use heavy condensed sans-serif typography functioning as architectural building blocks—bold all-caps headlines with rectangular highlight backgrounds. Color strategy should avoid muted institutional tones in favor of energetic primaries: orange-red (#E85A2D) for CTAs, electric blue (#1E7FC4) and purple (#6B2CFF) for promotional blocks. Layout uses strict 2-, 3-, and 4-column grids with minimal whitespace in content areas, treating the page as a dense curatorial space. Black header band (#000000) with white text and thin horizontal rules separating navigation columns.

Scoring rules

One-line prompt

A maximalist event page with acid neon colors, distorted typography, and dense flyer-style information layout

The brief

Build an event landing page that communicates underground energy through pure design language rather than literal nightlife imagery. Use a near-black ground with clashing acid neons—lime, orange-red, and cyan—as the sole color system. Typography should be dense, bold, and intentionally difficult to parse at speed: all-caps blocks with minimal leading, interrupted by color-coded highlights. The hero should feature a massive organic shape (oval/blob) containing the event title in distorted, custom letterforms that appear to melt or wobble. The overall effect should be information overload as aesthetic strategy.

Scoring rules

One-line prompt

A creative agency page with a Didone serif headline, a dramatic illustrated creature, and bioluminescent gradients on near-black

The brief

Build a creative agency landing page that balances refined craft with deliberate irreverence. Use a near-black ground with bioluminescent gradients—rich purples, teals, and muted roses—creating a dark, atmospheric stage. The hero should feature a massive Didone-style serif headline with extreme contrast between thick and thin strokes, paired with a sculptural illustrated creature rendered in a painterly style. The vast lower portion should remain pure black, suggesting depth and mystery. Typography hierarchy should be extreme: massive display serif against tiny functional sans-serif.

Scoring rules

One-line prompt

An agency page with warm light gray ground, high-contrast serif headlines, and single saturated accent object breaking the grid

The brief

Build a landing page for a creative agency or studio. The design must use warm light gray background (#D4D4D4 or #D8D8D8) rather than pure white—crucial to atmosphere, avoiding sterile corporate feel. Use high-contrast serif (Bodoni/Didot/Fleuron-class) for massive, lowercase, tightly-tracked headlines. Clean grotesque sans-serif for UI and body. Body copy should be generous in size (18-20px) with strategic bold weight applied to keywords. Micro-typography (dates, labels) should be extremely small, uppercase, widely letter-spaced (~0.3em). Include a single saturated accent object (like a red vehicle) as immediate focal point, positioned to break the horizontal plane and overlap the headline. Layout uses asymmetric balance with contained narrow central column (~800-900px) creating editorial intimacy.

Scoring rules

One-line prompt

A chronological portfolio index with rainbow color-coding, single neo-grotesk typeface, and temporal scale variation

The brief

Build an index or archive page for any body of work that uses a single neo-grotesk typeface (Helvetica/Akzidenz-Grotesk-class) with weight and scale as the only hierarchy tools. Assign each entry a distinct full-saturation hue from across the spectrum—red, cyan, teal, yellow, purple—creating a mnemonic indexing system where color becomes navigational. Layout uses horizontal flow with comma-separated entries and line breaks creating rhythmic chunks. Implement temporal scale variation: recent work expands into full project names (high information density), while older work compresses into year markers or minimal labels. The visual 'cooling' from named works to pure dates should mirror memory's fading specificity.

Scoring rules

One-line prompt

A SaaS creative tool homepage balancing professional credibility with approachable energy

The brief

Build a product homepage for a creative tool that targets professional designers without feeling stodgy. The design should communicate the product's value through layered translucent mockups showing actual output rather than interface chrome. Use a clean geometric type system with clear weight hierarchy. A single lavender announcement banner adds event-driven energy to an otherwise restrained palette. This is friendly enterprise—professional but not corporate.

Scoring rules

One-line prompt

A portfolio website with split-screen duality, dark mode, and editorial catalog numbering

The brief

Build a portfolio for a multidisciplinary creative that literally splits the practice into two visual zones—structured design versus organic photography. The design should use binary black-white palette to enforce this duality. Typography employs extreme scale contrast: tiny uppercase metadata with wide tracking versus massive bold headlines. Editorial numbering creates catalog-like pacing without decorative elements. This is anti-trend craft: no gradients, no glassmorphism, pure proportion and contrast.

Scoring rules

One-line prompt

A beauty e-commerce page with stark white ground, product-derived accent colors, and natural skin texture photography with diverse casting

The brief

Build an e-commerce homepage for a beauty or skincare brand. The design must use clean geometric sans-serif (Apercu/Helvetica-class) as invisible infrastructure—all-caps navigation with generous letter-spacing creates airy editorial feel. Color system is stark white ground with product-derived accents, avoiding beauty-industry gold/black luxury cues or aggressive conversion colors. Layout demonstrates radical whitespace—roughly 40% of viewport is empty, products breathe in generous padding. Photography treatment shows visible skin texture and real faces rather than airbrushed perfection. Asymmetric grids and horizontal product scrolling feel discovered rather than enforced. Include 4-column product grid with color swatch selectors, 2x2 large category cards with centered labels, and full-bleed hero with text overlay.

Scoring rules

One-line prompt

A portfolio website that is a 3D environment rather than a page, with brutalist typography floating in atmosphere

The brief

Build a project showcase that rejects the grid entirely in favor of an immersive 3D environment. The design should communicate craft through atmosphere—each project is a world to enter, not a case study to read. Combine Japanese minimalist aesthetics (wabi-sabi, ma) with confrontational brutalist typography. The single accent color should function as a focal point in an otherwise monochromatic environment. This is anti-portfolio: no thumbnails, no grids, no scroll hijacking—just presence.

Scoring rules

One-line prompt

A monochrome portfolio with elegant serif headlines, asymmetric masonry grid, and hand-drawn line art illustration

The brief

Build a portfolio page for any creative work that uses strict monochrome: pure white (#FFFFFF) ground, pure black (#000000) for all typography and line art. Pair elegant high-contrast serif display for section headers with clean sans-serif for project titles and metadata. Layout uses an asymmetric masonry grid with 3 columns and varying card heights creating organic rhythm. Include a large hand-drawn line art illustration in the hero—thin continuous black lines, elongated elegant figures, minimal detail, no fill or shading. The style should feel human and artisanal against the precise digital grid.

Scoring rules

One-line prompt

A portfolio with pure black ground, condensed grotesk all-caps typography, centered vertical stack layout, and blurred organic 3D form

The brief

Build a portfolio page for any technical creative discipline that uses pure black (#000000) as the dominant ground with pure white (#FFFFFF) text for maximum contrast and dramatic effect. Typography uses condensed grotesque sans-serif (Neue Haas Grotesk/Helvetica Narrow-class) in all caps with tight letterspacing throughout—words become geometric blocks rather than readable sentences. Layout is rigidly centered on a vertical axis—a manifesto-like stack with labels ('MYSELF', 'TECHNOLOGIES', 'CONTACT') above content blocks. Hero features a heavily blurred, twisted 3D ribbon form—abstract continuous topological surface with soft Gaussian-blurred edges, self-intersecting möbius-like topology, high-key lighting. The blur creates atmospheric perspective and suggests WebGL/Three.js capability without showing literal code.

Scoring rules

One-line prompt

A mass-market retail homepage with Scandinavian clarity and bento-box promotional grid

The brief

Build a retail homepage that maintains design integrity at mass-market scale. Use a bright blue color coding consistently across all promotions to signal 'deal/save.' Employ an asymmetric masonry grid that creates visual interest without chaos. Lifestyle photography should introduce warmth through real spaces rather than UI decoration. The design should feel democratic and accessible—functional, clear, with aspirational but achievable imagery.

Scoring rules

One-line prompt

A portfolio with corner-anchored navigation, a central 3D cylindrical scroll element, and near-black void space

The brief

Build a portfolio page that treats content as archival material in a dark, contemplative space. Use a near-black ground (#0a0a0a) with 60%+ of the viewport as intentional negative space. Navigation should be corner-anchored—name and metadata in the top corners, controls at the bottom—creating a frame around a central 3D cylindrical element. This cylinder should contain image planes mapped to its interior, suggesting a scrollable time tunnel or memory cylinder. Typography should be microscopic and light-weight, creating hierarchy through position rather than scale.

Scoring rules

One-line prompt

A personal site with soft blue gradient header, 3D meditating character, pink accent labels, and serif/sans name pairing

The brief

Build a personal site for technical education that balances credibility with approachability. Use a soft sky blue gradient header that creates an open, airy mood against a white content ground. The hero should feature a 3D illustrated character in a meditative pose with colorful confetti particles, adding whimsical personality without sacrificing readability. Typography should pair a high-contrast serif for the first name with clean sans-serif for the rest, creating friendly-intellectual tension. Pink/magenta accents should be used sparingly for section labels.

Scoring rules

One-line prompt

An e-commerce page with white ground, bold condensed all-caps typography, rigid grid with border lines, and museum-like product presentation

The brief

Build a product or collection page for any category of goods that treats merchandise as curated art objects. Use a pure white (#FFFFFF) ground as neutral exhibition space, allowing product photography to command all attention. Typography uses bold condensed sans-serif in all caps with tight letterspacing—evoking institutional signage, archival labeling, or exhibition didactics. Layout operates on a rigid modular grid with thin precise gray border lines demarcating territories—functioning like frames on museum walls. Products sit within cells like specimens in a vitrine. Photography should receive white or neutral backgrounds, mimicking art-object documentation with soft even lighting. One section may break convention with environmental context (saturated colored wall, display cases) before returning to white-field convention.

Scoring rules

One-line prompt

A dark mode SaaS landing page with pure black background, geometric sans-serif typography, and abstract 3D illustrations

The brief

Build a landing page for a technical product or service. The design must communicate professional credibility through radical restraint: a near-black (#0a0a0a) ground creates depth and reduces eye strain. Use a geometric sans-serif (Inter-class) with extreme weight contrast—semibold 48-56px headlines with tight tracking (-0.02em) against light 14-16px body in muted gray (#a0a0a0). The palette should be monochromatic (black, white, mid-gray #888888) with minimal accent. Include abstract 3D geometric illustrations suggesting building blocks or system architecture. Generous whitespace (120px+ vertical padding) signals confidence. Product screenshots should be the only color focal point, framed with subtle borders (#262626) and soft shadows.

Scoring rules

One-line prompt

A dark editorial portfolio with Didone serif headlines, monospace technical accents, and pixelated imagery suggesting digital transformation

The brief

Build a portfolio page for any creative practice that uses a binary palette of deep black (#000000) and pure white (#FFFFFF) with a single vivid crimson accent (#E31B23) for atmospheric intensity. Pair high-contrast Didone serifs (thick-thin stroke modulation) for editorial authority with monospace for technical metadata. Include pixelated or mosaic-distorted photography in the hero to suggest digital craft through degradation. Use horizontal hairline rules as structural rhythm between project names. Layout should be deliberately asymmetric with elements floating in unexpected positions.

Scoring rules

One-line prompt

A bold experimental portfolio with complementary color tension, mixing classical serif typography with digital distortion effects

The brief

Build a portfolio page for any creative discipline that uses aggressive complementary color pairing—warm red-coral (#E85A3C) against cool mint (#A8D5E5)—to create visual tension. Pair high-contrast transitional serifs for editorial headlines with clean grotesque sans for functional text. Include intentional digital artifacts like pixelation or dithering on imagery to suggest craft through distortion. Use asterisks as bracketing punctuation (*word*) to create signature rhythm. Layout should reject strict alignment in the hero, then shift to a rigid centered list with hairline horizontal rules for project names.

Scoring rules

One-line prompt

A luxury brand page with custom geometric stencil wordmark, muted floral photography, and extreme scale contrast between monumental typography and microscopic details

The brief

Build a landing page for a luxury or artisanal brand. The design must embody radical restraint rather than opulence: pure black-and-white foundation with desaturated painterly imagery (mauve, soft yellow, dusty blue, sage) providing emotional atmosphere without competing. Use a custom geometric stencil wordmark with characteristic cutouts as the primary brand asset—monumental scale (48-72px) against microscopic footer legal text (8-10px). Product photography should treat the hero object as a shrine-like icon against impressionistic botanicals. No pricing, no urgency CTAs, no social proof—pure brand meditation. Cookie consent should be unusually elegant: boxed, centered, refined button styling rather than crude banner.

Scoring rules

One-line prompt

An agency page with monumental condensed type, engineering grid lines, and a motion-blurred figure on near-black

The brief

Build an agency landing page that treats commercial work with editorial gravity. Use a near-black ground with pure white text and zero chromatic accents—strictly achromatic. The hero should feature a monumental condensed sans-serif headline at massive scale, stacked tight and intersected by photography. The figure should be captured in motion, back to camera, suggesting velocity and dynamism. Service capabilities should be listed as dense vertical taxonomy in small type, right-aligned, treated as technical specifications rather than marketing claims.

Scoring rules

One-line prompt

A prestigious magazine website with classical typography and restrained use of signature red

The brief

Build a digital publication homepage that translates print editorial authority to the web. The design should signal serious, long-form journalism through classical typography while maintaining warmth and accessibility. Use a disciplined black-white-red palette where red functions as a strategic accent for urgency, not decoration. Create rhythmic pacing through asymmetric layouts and grid interruptions that reward deliberate reading rather than quick scanning.

Scoring rules

One-line prompt

A newspaper-inspired portfolio with massive condensed serif mastheads, paper grain texture, and asymmetric column grids

The brief

Build a portfolio or publication page for any subject that treats the browser as a sheet of paper. Use a warm newsprint beige ground (#E8E0D5) with visible paper grain and fiber texture throughout. Typography should reference 19th-century broadsheets: massive condensed serif display (woodtype/Victorian masthead class) for headlines, slab serifs for subheads, and traditional serifs for body. Layout uses asymmetric column grids reminiscent of newspaper layouts with varying column widths, heavy horizontal rules, and black bands separating sections. Include stamp and postal elements like hand-stamped approval marks.

Scoring rules

One-line prompt

A SaaS landing page with white ground, extreme type scale contrast, rounded character illustrations, and card-based feature sections

The brief

Build a product landing page for any tool or service that uses a near-pure white (#FFFFFF) ground with light gray (#F5F5F5) section backgrounds to create airy spaciousness. Typography uses clean geometric sans (Inter/SF Pro-class) with extreme scale contrast—massive hero headlines (60-80px) against tiny UI labels (12-14px). Include simple emoji-like vector character illustrations—circular heads, minimal facial features, flat colors with subtle shadows, diverse expressions suggesting activity. Use rounded rectangles (12-16px radius) throughout as cards with subtle borders or shadow-elevation. Feature cards should alternate between light and dark treatments, with one dark card (#1A1A1A) as visual anchor/CTA.

Scoring rules

One-line prompt

A language learning or education page with rounded geometric typography, bright lime green brand color, and flat 3D illustrations with friendly cartoon characters

The brief

Build a landing page for an educational or consumer app. The design must embody playfulness through rounded geometric sans-serif typography, bright saturated lime green (#58CC02) as dominant brand color against clean white ground. Use flat 3D illustrations with soft shadows featuring friendly characters with oversized heads. Lowercase section headers with periods create conversational, approachable voice. Rounded corners on all containers, buttons (~12px radius), and device frames. Buttons should be generous, pill-like with uppercase text and subtle bottom shadow for depth. Two-column alternating layout for feature sections with characters and device mockups.

Scoring rules

One-line prompt

A Windows 95-style interface with pastel pink desktop, media player window, taskbar navigation, and CRT effects

The brief

Build a page that simulates a vintage desktop environment from the late 1990s, using the interface itself as the content rather than mere decoration. Use a soft pastel pink desktop ground with classic OS window chrome in off-white/cream with black accents. The focal point should be a centered media player window displaying content with CRT scanlines and 4:3 aspect ratio. Navigation should occur through a fixed taskbar at the bottom with pixel-art icons. The temporal fiction (dated timestamp, .avi filename) establishes a romanticized liminal space—the internet as imagined from 1997.

Scoring rules

One-line prompt

Windows 95-style interface with pastel pink desktop and CRT scanline effects

The brief

Build a page that creates a temporal fiction through interface design. The aesthetic should reference late-90s computing: beveled OS chrome, system-style sans-serif fonts, pixelated icons, and CRT scanline effects. The 'desktop' should be a soft pastel pink with a centered floating window metaphor. The content within the window should contrast cool digital blues against the warm surround. This is romanticized liminal space—the internet as imagined from 1997.

Scoring rules

One-line prompt

A scrollytelling data story with warm cream background, dark card spotlight, and card-based slide progression

The brief

Build a narrative data story page for any subject that uses a warm cream background (#FDF6E3) to evoke aged paper and nostalgia. Present content through discrete card-based 'slides' rather than continuous scroll—each card centered in generous negative space like a museum exhibit. Use a dark charcoal card (#1A1A1A) against the light ground to create dramatic spotlight effect for key evidence or quotes. Typography pairs a chunky rounded sans-serif for brand voice with clean sans for UI and traditional serif for editorial authority. Include minimal navigation—a single accent button (soft purple #9B8AF7) with keyboard alternative noted.

Scoring rules

One-line prompt

A dark mode landing page for a technical product with gradient text headlines and 3D product mockups

The brief

Build a landing page for a digital product targeting technical professionals. The design should feel like it belongs in the same visual universe as modern development tools—dark, precise, and quietly confident. Use a deep navy-to-black ground with a single cyan accent for CTAs and highlights. The hero should feature a gradient-filled headline (blue-to-cyan) that signals polish without being flashy, paired with a tangible 3D product representation that adds credibility. Trust signals should be woven into the top bar with minimal, all-caps typography.

Scoring rules

One-line prompt

A portfolio with warm cream ground, bold grotesque vs italic serif type tension, hyper-realistic 3D soft forms, and dark project cards

The brief

Build a portfolio page for any creative work that uses a warm cream ground (#F5F2EB) to create gallery-like sophistication. Create typographic tension between bold condensed grotesque (heavy/black weight, tight letterspacing) for headlines and elegant italic serif for accent words. Include hyper-realistic 3D soft-body forms in the hero—velvet or suede-like texture, inflated pillowy volumes, studio-quality lighting with soft shadows. Project cards should use near-black backgrounds (#0A0A0A) as aperture frames, floating on the cream ground with rounded corners. Service tags as horizontal pill buttons at the bottom of each card.

Scoring rules

One-line prompt

A studio page with a dark faceted 3D crystal, chromatic aberration edges, and whisper-thin centered typography

The brief

Build a studio landing page that treats the work as a precious artifact. Use a near-black ground with a single central 3D rendered object as the focal point—faceted, crystalline, with selective reflective highlights. Apply chromatic aberration (RGB edge fringing) to suggest digital-native craft. Typography should be ultra-light with generous letter-spacing on uppercase microcopy, creating significant size contrast between central brand statement and peripheral UI labels.

Scoring rules

One-line prompt

A premium brand website with organic minimalism and restrained green palette

The brief

Build a product site for a premium lifestyle brand that references nature through palette and proportion rather than literal plant imagery. The design should feel like an elegant garden—airy, refined, with space to breathe. Use a warm cream ground with deep forest green as the sole accent, creating organic sophistication without rustic clichés. Typography should be light and generous, suggesting elegance through restraint. Rounded corners on imagery suggest organic growth without being literal.

Scoring rules

One-line prompt

A production company portfolio with massive logotype overlaying hero imagery, near-black ground, and asymmetric editorial grid with broken alignment

The brief

Build a portfolio page for a creative studio or production company. The design must use near-black ground (#000000) with white/gray typography, letting client work provide all color. Position a massive all-caps sans-serif logotype over hero imagery rather than contained in header, treating brand as graphic element. Secondary type should be lightweight and understated, creating extreme weight contrast. Layout uses asymmetrical editorial grid with broken alignment—projects float left/right without rigid matrix, negative space dominates. Generous vertical padding between sections (40-50% of viewport height as black space). Cookie notice should be designed as dark card with clear hierarchy, 'DENY/ALLOW' treated as intentional UI with rounded buttons.

Scoring rules

One-line prompt

A financial services landing page with flowing gradients, gradient-filled hero text, and soft 3D mesh shapes suggesting fluidity

The brief

Build a landing page for a financial or infrastructure service. The design must avoid cold corporate blue by using vibrant flowing gradients: orange (#ff6118) through pink (#ffe0ef) to purple (#533afd). Use clean geometric sans-serif with a distinctive gradient fill on the hero headline—purple-to-blue transition makes the text itself feel technological and fluid. Layout balances dense product screenshots (proof) with generous whitespace (confidence). Include soft 3D mesh shapes in corners suggesting liquidity and flow without literal water imagery. Buttons use deep purple (#635BFF) as primary action color. Cards have subtle borders (#E5E7EB) and 12-16px border radius.

Scoring rules

One-line prompt

A creative agency portfolio with radical asymmetry and kinetic scattered grid layout

The brief

Build a portfolio that demonstrates momentum and forward movement through spatial relationships rather than literal animation. Project thumbnails should scatter across the viewport with no uniform grid, creating dynamic tension and visual momentum. The design should feel like a curated gallery where work floats in generous whitespace. Typography should be minimal punctuation—confidence through restraint. This is anti-corporate portfolio design: no case studies, no services list, just work and essence.

Scoring rules

One-line prompt

A sophisticated publication website for typography reviews with warm institutional character

The brief

Build a content-focused editorial site for showcasing in-depth reviews of designed objects (typefaces, books, or similar). The design must feel like a scholarly journal with personality—authoritative yet warm, academic yet accessible. Use a strictly achromatic palette to force attention onto the specimens being reviewed. Create a gallery-like neutral environment where diverse content can coexist through consistent framing rather than visual competition.

Scoring rules

One-line prompt

A studio page with radical centered composition, dusty rose ground, and single letterform monogram against 80% negative space

The brief

Build a landing page for a creative studio or agency. The design must embody radical minimalism through literal absence: no imagery, no decoration, no accent colors—only a single letterform and words. Use dusty rose ground (#EDDEDB or #E8D5D0) against charcoal text (#2D2D2D or #333333)—not pure black to reduce harsh contrast. Typography uses geometric/neo-grotesque sans-serif (Futura/Avenir-class) with extreme scale contrast: massive centered single letter U as monogram (~15-20% viewport height) against microscopic all-caps UNSEEN STUDIO with registered trademark symbol. Layout is radical centering with content occupying ~15% of viewport—confidence through restraint. Body text centered, constrained to 35-40 characters per line.

Scoring rules

One-line prompt

A creative agency website with isometric whimsy and powder-blue sophistication

The brief

Build an agency homepage that avoids startup clichés—no gradients, no sans-serif hero text, no device mockups. Use an isometric illustration as the primary communication device, creating a visual metaphor for craft through unexpected subject matter. The design should balance whimsy with professionalism: playful imagery balanced by restrained editorial typography. Japanese aesthetic influence in minimalism, negative space, and craft-orientation.

Scoring rules

One-line prompt

stark monochrome editorial with extreme type scale and zero decoration

The brief

Build an editorial or informational page that embodies raw, unadorned design. The page should use strictly monochrome palette—pure black text on pure white with no gray tones. A massive bold condensed headline should break across lines to visually perform the concept of 'raw, unfinished.' The layout should use an asymmetric two-column structure with generous whitespace. No photographs, no illustrations, no icons, no decorative elements whatsoever.

Scoring rules

One-line prompt

A personal homepage with neon-on-black palette, pixel art characters, tiled classical wallpaper, and monospace typography

The brief

Build a personal homepage that recreates late-1990s/early-2000s web aesthetics through intentional amateurism. Use a black ground with high-contrast saturated neons—hot pink for headers, bright green for links, cyan for accents. Typography should be monospace or pixelated throughout, with bold large headers and smaller body text. The layout should use a three-panel structure with rectangular bordered boxes. Background should feature a tiled pattern with classical silhouettes overlaid with vertical streaks suggesting rain.

Scoring rules